Beam Suntory will establish its own route-to-market strategy in France with the launch of Beam Suntory France in January 2024: with a team across sales, marketing and corporate functions supporting the in-market commercial business.
Beam Suntory is launching a ‘first-of-its-kind’ pilot program in the tequila industry to explore regenerative agricultural practices in the agave fields near its Casa Sauza operations in Jalisco, Mexico.
Premium spirits MNC Beam Suntory believes that the revival of travel retail is especially important for its India business to thrive, with the firm outlining how it plans to achieve growth in the category.
Beam Suntory and The Boston Beer Company have formed a long-term, strategic partnership to extend select brands: starting with expanding Sauza tequila further into RTDs and Truly Hard Seltzer into bottled spirits.
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...